Content
Goals
- Raise awareness about the severe multisystem disease ME/CFS
- Fundraising for more ME/CFS research (via ME/CFS Research Foundation)
Campaign: Missing from the Stands – Lost to ME/CFS!
- Give visibility to “lost” fans who can no longer attend in the stands – some can only follow matches via radio or live ticker
- Fans should be seen despite their “invisible” illness
Suggested Toolkit: Which awareness campaigns would we like to do with you?
Before the Matchday
Press
- Interviews in the club magazine or on the club website with affected fans
Social media activities by the club
- Horizontal demonstration of the team (example)
- Share our campaign video
- Share regularly our donation league
On Matchday/In the Stadium
Posters in the stadium
- With QR codes for info and donations
Information booth outside the stadium
- Distribute Empty Stands postcards, stickers, flyers
- Sale of solidarity shirts
Play “You’ll never walk alone”
- Show names/faces of those severely affected or lost to ME/CFS on the stadium screen
Stadium announcer
- Live interview before the match or a dedicated speech with representatives of Empty Stands or the ME/CFS Research Foundation
Moment of silence before the match for those who died of ME/CFS
Donation activities
- Cup deposit donation collection
- Auction of (signed) match jerseys, announced by the stadium announcer
